Understanding Google Analytics For Beginners

You can incorporate Google Analytics to your website by adding a tiny snippet of code that is placed directly before the closing tag of every page. If you’re using an online CMS such as WordPress There are plugins available that can perform this task for you automatically. If not, you’ll need collaborate with web designer who will add the code manually added utm link builder.

Once it is installed, Google Analytics collects data continually, though the reports are updated only every 24 hours. After you log in and select your website, the initial screen you see is the Dashboard. The interface is simple, but it conceals an extremely robust reporting system that can crunch huge amounts of data. The entire feature list could fill the entire volume But here are the main components for novices.


The dashboard’s content can be modified by moving panels around or eliminating them completely. The default settings include:

A date-based range is able to be changed to show any date that has passed since Analytics began collecting data for the website.

Visits: is the measure of the number of people who come who visit the site every day. The drop-down menu allows you to plot any of the five other measures listed below. Site Usage below, or analyze two measures against each other.

Site Usage: displays the number of visits, page views , and the number of pages per visits. The bounce rate is the percentage of users who quit the site after having only viewed one page. The average time spent on the website excludes bounces because there’s no way to determine the length of time users leave immediately. New visits are the proportion of users who had never been to the website before. Click any of these measures to drill into more depth.

Map Overlay: shows the geographical location of visits. Click “view report” to go further into the report to display details about city and state level visitors.

Traffic sources: divides visitors into Direct (the website’s URL is directly entered), Organic (it was linked to the result of a search engine) as well as significant referral sites that contain hyperlinks to your website. The complete report outlines the referral sites more in depth.

Overview of Content: lists the most popular web pages at a glance, calculated on the number of times people have visited them.

Export/email: Here report data can be exported and send emails in a one-time basis or schedule them for periodic intervals.

Menu for Visitors

Click the Visitors tab on the left side to open the menu of choices. There’s a lot of information here, with a few of the most important highlights, including:

Technical details The use of various browsers, the speed of connection of your users and their operating systems, resolutions of the screen and the support for features like Java or Flash.

Benchmarking: shows how your site’s performance compares to websites of similar size.

Loyalty and Trending Over time, this creates an understanding of whether measures are getting better or not, while loyalty tracks the number of people who have visited more than n many times, the length of their visits and the extent of the search (how how many webpages were visited).

Content Menu

These reports are gold for SEO opportunities. They directly link the search terms to the landing pages and user behaviour. Some important parts include:

Top Content: The pages with the highest amount in pageviews.

The summary of navigation shows how users move around your site and the place they came from, then what did they do from there. Also, there is an entry path analysis that shows the exact same thing for every page.

Best landing pages although the majority of people will visit your homepage, pages that rank high within your website can attract visitors from organic results from search engines (these are referred to as”landing webpages).

Pages that make people leave: find out the pages that are causing users to quit the website. The ideal confirmation of an order should have a high abandonment rate, whereas a shopping cart summary should have a low.

Keywords for entry The most searched-for terms and keywords that attracted people to your website or a specific page. The most effective phrases might not be ones you planned to target.

Site Overlay displays the home page of your website and overlays click rates, showing which links visitors clicked.

In contrast to other analytics packages, Google Analytics also provides an extensive connectivity with Google AdSense. This means that you can include cost-per-click prices into your data, allowing you to create an additional layer of information when calculating the ROI for paid search. That is, you can put into one equation the price of an impression with the actions that the user did following their arrival on your website.